Unbiased Swedish designer Ann-Sofie Again has utilized her disruptive method to style to inside design, with a brand new assortment of surprising objects for the house.
Preserving the established order has by no means held any attraction for Again, who, in the middle of her style profession, always explored what she referred to as “alien to me” themes like pornography, automotive tradition, and God in work that was in any other case grounded in feminism and private expertise. A graduate of Beckmans Faculty of Design and Central Saint Martins who launched her label in 2001, she traveled a path solid by female-led Nineties labels like Bless and Susan Cianciolo. Her deconstructions of the established order have been intimate and sometimes humorous. (See: her “ass hoodie” pants and three-lens sun shades.) “I don’t assume you’re taking your self fully significantly should you like my model,” Again advised me in 2016; although it should be famous that she is certainly meticulous on the subject of patternmaking and building.
Along with designing, Again additionally labored as a stylist (usually teaming up with photographer Anders Edström), and acted because the artistic director of Low-cost Monday for nearly a decade. After closing her enterprise in 2018, Again freelanced with the Swedish electronics firm Teenage Engineering, the place she met the advertising maestro Mattias Dymling, who’s her collaborator on this mission. “He approached me and requested, ‘How would you are feeling about making inside design?” Again says. “I by no means thought of it actually [and] I used to be a bit misplaced; my dad died concurrently I left Teenage Engineering, and the whole lot was the other way up.”
Quickly after Gnilmyd Kcab was shaped (the unpronounceable identify combines the founders’ surnames spelled backwards), Again was recognized with most cancers and began therapy. However she appears to be beginning a brand new chapter this 12 months. “It’s much less private for me after I do inside design than after I did style, as a result of with style, it was so tied into my very own insecurities about femininity, and my physique, and appears, and perfection,” she says. “Once I do inside design, that’s not an issue anymore. What’s totally different is that I’m naive about inside design; I don’t know the historical past and I don’t know who the designers are, so I could be freer. It jogs my memory of beginning out in style, while you really feel like the whole lot is feasible and also you don’t actually know the boundaries.”
The off-ness that outlined sure points of Again’s work in style has crossed over into the surreal along with her items for the house. The debut Gnilmyd Kcab line options wig lampshades in emerald and lilac with an “Uma Thurman in Pulp Fiction” vibe; a draped shade and pillow, referred to as Gala, and pretend fur “coats”—i.e. rugs—for flooring and chairs. “I consider [the rugs] as just a little bit sexual, such as you meet somebody and you then throw your fur on the ground and you then principally have intercourse in entrance of the hearth… That was kind of the thought behind it.” Colour us intrigued.
